10 small business advertising ideas that won't break the bank

Most small businesses struggle to come up with advertising dollars. But advertising doesn’t have to break the bank, if you’re imaginative and disciplined. Here are 10 ways to advertise that can be managed on a … [Read more]

Mobile makes your small business more competitive

411.ca Mobile Sites – Did You Know?

Posted on July 14th, 2014

This guy just found out why his business had a decrease in sales over the last few months.

There’s a seismic shift happening online.  Everything’s going mobile.
A 2013 online survey revealed that 56% of Canadians now … [Read more]


It’s no secret that people are using smartphones for online search. In just a few years, a mobile friendly site has become a must for any business selling online. Take a look at 3 reasons … [Read more]


Marketing’s going mobile. In fact, a mobile marketing revolution is taking Canada by storm:

Nearly 2 out of 3 shoppers use at least one device to research and purchase while shopping.
Another 28% use two at a … [Read more]

4 steps to get good reviews online and build your start-up business

Getting noticed online?
It can often be the single, biggest determining factor in whether or not your business is going to go boom or bust.
Using 411.ca to advertise your business is certainly a great start to … [Read more]

The importance of online reviews for start ups

The owner of a local HVAC company recently contacted us. Business was good, he said, but it could be better. How could we help him attract more customers? And improve his online presence?
HVAC is high … [Read more]

3 Ways to make 411.ca and Facebook work for your business

There are 1.2 BILLION active monthly users on Facebook, 19 million of whom are in Canada. Imagine the possibilities if your business could tap into just a small fraction of those users!
Getting noticed on Facebook is … [Read more]

Facebook best practices for start ups

3 Facebook Best Practices for Start Ups

Posted on June 6th, 2014

Are you the owner of a small business? Do you have a Facebook page yet? If not, it’s time to consider it –Zuckerman’s social media beast is too big to ignore.
According to Facebook, there are … [Read more]

The Scotiabank Baycrest Pro-Am

Make a donation to Team 411.ca for your chance to WIN amazing PRIZES!
As a media sponsor of the Scotiabank Baycrest Pro-Am for Alzheimer’s™, 411.ca would like your help to “Stick It To Alzheimer’s.” The Scotiabank … [Read more]

Child Drummer

Drum roll please!
411.ca, Canada’s #1 purely online directory, is announcing its new mobile app for both, iPhone and Android.
The new app is proving pretty popular. As of mid-March, more than 4,000 people downloaded the app—and … [Read more]