411 Blog

The Ins and Outs of 411.ca Advertising

Stand out with 411.ca Advertising

You’ve built a company website.  You’re on social media.  You’ve even received dozens of positive online reviews for your business.

Still, you’re having a tough time getting noticed and attracting new customers.

It’s time to stand out.

 

The #1 place to advertise online in Canada

There’s really no better place online to advertise your business, big or small.  A recent CNN iReport lists 411.ca as the #1 local directory that offers the best user interface, which has resulted in over 20 million Canadians visiting the site each year.

But it’s not just the sheer volume of traffic that makes 411.ca a smart place to advertise.

“People that use 411.ca are more in the buying stage of searching for information,” says Cassandra Eades, Sales Manager for 411.ca. “It’s filtered traffic.  Customers are looking for contact information ASAP. They’re more likely to make an online purchase.”

 

Coverage that caters to your business

411.ca can also cater specifically to any business’s needs to help create a strong online presence in any target market, whether it’s locally or coast-to-coast across Canada.

“It all depends on where the business does business,” says Eades.  “For a nail salon, it only makes sense for them to be advertising on a local level, because people won’t be travelling across the city or province to get their nails done.

“But for businesses that sell products online, they have a lot more potential with 411.ca, because they can be seen on a provincial or national level.”

411.ca also offers the ability to advertise on its mobile site too, tapping into the growing number of smartphone and tablet users now online.

 

Advertising on 411.ca

When you advertise with 411.ca, you’ll receive a number of helpful tools and features to get you on your way so customers can find you:

  • A full colour ad with business logo
  • First page (of click results) exposure
  • Company banner on top of first page (national/provincial packages)
  • You will be assigned your own personal marketing consultant
  • 150 custom keywords ensuring your ad is visible to new potential customers searching for all of the products/services you offer
  • 1000 character business description
  • Photo gallery to showcase up to 10 pictures of your business
  • Ability to link 5 different websites (i.e. your company’s website, Facebook page)

 

Improve your online rankings

Advertising on 411.ca also provides better online results for your business by indexing your website and ad on all of the high traffic search engines.

“Because 411.ca is an extremely high traffic site, our links are a lot stronger through the search engines,” adds Eades. “Associating your website with us gives you a nice SEO boost and over time builds you a much stronger online presence and increases your ranking through search engines like Google, Yahoo, Bing and MSN.”

It’s a noticeable improvement you’ll find in your rankings after just 60-90 days of advertising with 411.ca.

The bottom line?  Advertising on 411.ca gets your business noticed and improves your bottom line.  Big time.

 

 

Contact:

Jessica Miller – Marketing Coordinator

Twitter/@411_ca | Facebook/411ca