411.ca Mobile Sites – Did You Know?

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This guy just found out why his business had a decrease in sales over the last few months.

There’s a seismic shift happening online.  Everything’s going mobile.

A 2013 online survey revealed that 56% of Canadians now own a smartphone – up from 33% the previous year – resulting in exponential growth in mobile web use.

In fact, there are over 1.2 billion people worldwide accessing the web from their mobile devices, with global mobile traffic now accounting for 15% of all internet traffic.

So what does this mean for small business?

It means that it’s not enough to just have a website optimized for desktop use.  With more and more people everyday turning to their devices to find your product or service, the new “must-have” is a mobile site to provide potential customers with essential info in a fast, user-friendly experience that will connect them to you.

Call-to-action the key

According to Justin Aniballi, VP Global Sales for Veloxsites – a cutting-edge web design and development company based in Toronto – call-to-action must be at the forefront for SMB (small & medium business) sites in order to achieve their primary purpose of driving customer traffic to their front door.

“The phone number needs to be front-and-centre,” says Aniballi. “Address, map, hours of operation, contact info, products and services all need to be front-and-centre too.  Those things need to exist on every page.”

Mobile makes your small business more competitive

According to Aniballi, a whopping 90% of all SMB’s still don’t have a mobile site, despite the growing trend toward mobile web use.  It’s a clear-cut way for small businesses to differentiate themselves from the competition.

“If you are mobile, you are instantly more competitive in your hyper-local and local marketplace,” says Aniballi, “Getting a mobile presence will drive more traffic (to your business), whether it’s phone rings or actual visitors.”

Get started with 411.ca …

in seconds!

411.ca can provide your small business with a mobile site instantly.  Using the latest in responsive web design (RWB), 411.ca will take content from multiple sources and instantly create a responsive website that’s customized to your small business.  Whether it’s a smartphone, tablet, phablet or desktop, our responsive  site will automatically resize to fit any screen. Plus, if you add the e-commerce option from 411.ca, that too will instantly resize for any screen, giving your customers the ultimate mobile experience no matter what device they prefer.

MOBILE SITES – BY THE NUMBERS

(Source: Mobify)

 The Good

• Nearly 80% of mobile searchers go on to connect with businesses (via phone, website, email, map link).
• 61% of people have a better opinion of brands when they offer a positive mobile experience.

The Bad

• 57% of mobile customers will abandon your site if they have to wait 3 seconds for a page to load.
• 30% of mobile shoppers abandon a transaction if the experience is not optimized for mobile.

The Ugly

• 57% of users say they won’t recommend a business with a poorly designed mobile site.
• 41% have turned to a competitor’s site after a negative mobile experience.

The bottom line is a well-built mobile site translates into more happy customers.  It will even improve your brand reputation and search rank on Google, Yahoo or Bing.

Get the 411 on mobile sites and get the jump on the competition today!

Contact:

Jessica Miller – Marketing Coordinator

Twitter/@411_ca | Facebook/411ca

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