3 Ways to Make 411.ca and Facebook Work for Your Business

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There are 1.2 BILLION active monthly users on Facebook, 19 million of whom are in Canada. Imagine the possibilities if your business could tap into just a small fraction of those users!

Getting noticed on Facebook is clearly getting harder. While another Whole Foods opens up down the street, Facebook is moving away from “organic” news feeds and toward a new ranking-based system that’s filtering out the clutter – and your content – to potential customers.

The good news is Facebook – and 411.ca – continue to evolve in finding new and innovative ways to help your business and ads on 411.ca get noticed.

1)  The advantage of video

According to Dr. James McQuivey of Forrester Research, one minute of video equals the value of 1.8 million words (not a typo). And despite long form writing making a comeback these days, video is undeniably the more engaging and efficient way to market your business, with over 100 million internet users watching online video each day.

Facebook, in turn, has followed suit with recent improvements to its video marketing programs.  Not only will Facebook now target video ads to specific users proven most likely to view videos, but they’ve also included a new call-to-action feature that pops up at the end of your video giving users the option to “learn more” about your company with a single click.  Simply use this feature to link back to your ad page on 411.ca or to your company website for greater traffic and greater results.

2)  Cross-platform power

Once your ad is in place on 411.ca, and your Facebook account is connected to your ad; Facebook becomes a great tool to interact with potential customers.

As a 411.ca advertiser with a Facebook page, you can increase your ad views in a variety of simple, yet effective, ways.  Invite your customers to “Like” your ad by sharing it on your Facebook page. Come up with original posts utilizing video, photos, promotions, contests and thought-provoking questions to get users excited about your business, or even invite them to write a review.

And if you’re a 411.ca advertiser on mobile, users can write reviews and post photos and comments on Facebook right from their device. 411.ca on occasion may even post your ad across their social channels for even greater reach.

3)  Revving up search engines

Whether you use Google, Yahoo or Bing, search engines perform the same basic function, helping potential customers find your business.

Businesses get an extra value add when they are active on third party sites like 411.ca and Facebook, with many not even aware of this benefit – improved search engine optimization.

But Facebook has taken SEO a step further with the release of its new ad technology last week. Facebook can now access keywords inputted by users into search engines on their devices and use the information to target them with specific ads – like yours on 411.ca – in real-time. It’s a game changer.

Now that’s called “getting the 411” on your business!

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