TORONTO, Canada—January 15, 2012—Steve Curry, president and CEO of 411.ca, Canada’s Local Search Engine, will join the board of directors of Grandview Children’s Foundation next month. Based in Oshawa, Ont., the charity raises funds for Grandview Children’s Centre and Campbell Children’s School, which help children and youth with special needs reach their full potential.

“Steve not only has a passion for helping children with special needs, but also offers superior leadership and entrepreneurial skills,” says Vicky Earle, Grandview’s Executive Director. “His vision will allow us to strengthen and grow the foundation so that we can help more children. We’re very fortunate to have him.”

Curry brings extensive marketing expertise to the board, which will be an asset as the foundation looks to expand its base of donors. But his involvement wasn’t about filling a gap. “My family has supported the organization for years, and giving back is just something we do at 411.ca,” he says.

He’s certainly right. Last year, 411.ca sponsored the Scotiabank Pro-Am charity hockey tournament for Alzheimer research at Baycrest Hospital as well as Chef’s Challenge, a cooking competition for Mount Sinai Hospital.

And the company’s employees give back, too. In 2011, they climbed 1,776 steps as part of the CN Tower Climb for United Way, ran the Goodlife Half Marathon for Sick Kids Hospital, joined the walk for the Terry Fox Foundation and grew dubious moustaches for Movember. One employee even spends 20 months growing his hair time and time again and then donates it, 18 inches at a time, to Locks of Love, a charity that makes wigs for women suffering from hair loss due to cancer treatment.

Bottom line: Giving back is a huge part of 411.ca’s culture. As Curry puts it, “Part of being a great company is doing great things for others.”

About 411.ca
With offices in Toronto and Montreal, 411.ca is Canada’s #1 purely online directory service. Every year, more than 12 million visitors – nearly half of Canada’s internet users – found a person or business on 411.ca. With its savvy search box, candid reviews and reverse look-up feature, 411.ca is the fastest and easiest way to get the 411 in your neighbourhood.

About Steve Curry
Steve Curry is one of Canada’s most successful internet entrepreneurs. From his unfinished basement in 1999, he founded 411.ca as an online service that helps Canadians find people and local businesses. With Curry as president and CEO, the company has grown to more than 150 employees and nearly 20,000 advertisers.

About Grandview Children’s Foundation
Grandview Children’s Foundation is a registered charity that raises funds for Grandview Children’s Centre and Campbell Children’s School. It provides professional therapy, medical services and family resources to more than 4,500 children each year. Its vision: To give children and youth with special needs the opportunity to dream, learn, succeed and belong…with you on their side, a whole world opens up.

Contact
Samantha Israel, Senior Media Manager at 411.ca
1-866-411-4411 ext. 928 sisrael@411.ca

“411.ca understands local search should be simple and easy to use,” said Stephen K. Curry, President and Chief Executive Officer at 411 Local Search Corp.  “We have been committed from day one in developing and improving our search technology so that Canadians are able to find local businesses and individuals quickly and accurately.”

411.ca features over 1.5 million basic and premium local business listings and is the only local search engine in Canada to provide consumers with the simplicity of a single search box.  With intuitive keyword filters and category options, users get fast access to relevant information.

411.ca’s traffic has grown by over 12% from January 2010 to April 2010.  411.ca has a reach of more than 2.5 million unique Canadian visitors who visited over 4.5 million times in April 2010.  (Source: comScore Media Metrix, April 2010).

About 411.ca

411.ca™ Canada’s Local Search Engine™, is the most visited pure online local search engine in Canada. Each month over 2 million Canadians use 411.ca to connect with businesses and individuals in their community. Through cost-effective advertising programs that drive sales and maximize brand exposure, 411.ca helps businesses of all sizes to grow and prosper. Currently the site features over 1.5 million basic and premium local business listings. The 411.ca brand and domain name are owned by Yellow Pages Group (YPG). 411.ca is operated by 411 Local Search Corp., a privately-held Canadian company with offices in Toronto and Montreal. For more information and other facts visit www.411.ca.

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For additional information: 411.ca

Harry Battu

Manager, Marketing & Public Relations

1.866.411.4411 Ext.920

Pivotal Payments will offer all new merchants three months of free, enhanced listings, on 411.ca through the highly popular and successful Owner Verified™ program. The program gives business owners preferential listing placement in online search results on 411.ca. Pivotal merchants who continue to advertise after the promotional period will also receive an additional savings of $100 from 411.ca that can be applied to either a enhanced listing or premium listing. 411.ca will also be offering its customers an introductory discount on payment processing services from Pivotal Payments.

“411.ca is committed to offering business owners products and services that simplify their day to day operations and increase their visibility in local markets,” said Stephen K. Curry, President and Chief Executive Officer at 411 Local Search Corp. “This partnership will provide our customers with additional savings in this challenging economic environment.”

“It’s always nice to see partnerships that benefit hard-working Canadian business owners,” said Philip Fayer, President and CEO of Pivotal Payments. “This program adds value to businesses of all sizes by providing them increased online exposure at an affordable price.”
Existing 411.ca and Pivotal Payment customers will receive further details on the relationship in the coming weeks.

About 411.ca
411.ca™ Canada’s Local Search Engine™, is the most visited pure online local search engine in Canada. Each month over 2 million Canadians use 411.ca to connect with businesses and individuals in their community. Through cost-effective advertising programs that drive sales and maximize brand exposure, 411.ca helps businesses of all sizes to grow and prosper. Currently the site features over 1.5 million basic, Owner Verified™ and premium local business listings. The 411.ca brand and domain name are owned by Yellow Pages Group (YPG). 411.ca is operated by 411 Local Search Corp., a privately-held Canadian company with offices in Toronto and Montreal. For more information and other facts visit www.411.ca.

About Pivotal Payments
Pivotal Payments is a leading merchant services provider with offices across North America. The company provides a full suite of merchant services to small and mid-sized retail businesses, mail order/telephone order merchants, e-commerce, chain stores, franchises, restaurants and dealerships. Services include credit & debit card processing, electronic check conversion, Internet merchant accounts, cash-advance programs, loyalty/gift card programs as well as terminal management solutions.

Pivotal Payments is a privately held company.

Company and product information are available at www.pivotalpayments.com.

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For further information:
411.ca
Harry Battu
Manager, Marketing & Public Relations
1.866.411.4411 Ext.920

“We are continuing to expand our reach, making it simple and easy for businesses to attract customers locally through our continually growing network of properties,” said Stephane Marceau, Chief Marketing Officer at Yellow Pages Group. “With the acquisition of the 411.ca trademark, we gain a top-of-mind brand, reinforcing our leadership position as the destinations where people go to find the businesses, products, people and places that they are looking for.”

411.ca has grown to attract close to 10% of online users, generating 13 million queries for local Canadian businesses each month. The addition of the 411.ca site will add approximately one million unduplicated unique visitors to YPG’s network reach.

“We are very excited to establish this relationship with Yellow Pages Group,” said Stephen K. Curry, President and Chief Executive Officer at 411 Local Search Corp. “Canadian businesses want results from their advertising programs that have a measurable impact on their bottom line. This deal will allow us to develop new programs and tools that will help 411.ca advertisers attract even more clientele.”

Under the agreement, 411 Local Search Corp. will have an exclusive license to use the 411.ca trademark until YPG purchases the balance of outstanding shares in the company within approximately three to five years. YPG intends to close this transaction in early March 2010, subject to certain conditions, including the approval by 411 Local Search Corp. shareholders. Alexander Capital Group acted as exclusive financial advisor to YPG on this transaction.

About Yellow Pages Group

Yellow Pages Group (YPG) is Canada’s leading performance media and marketing solutions company. The Company brings consumers and businesses together locally through its network of print, digital and mobile properties. YPG enables consumers to make smarter decisions, helping people find what they need wherever and whenever. The Company partners with businesses to build successful marketing and lead generation programs, helping them grow their business. YPG owns and operates some of Canada’s leading properties and publications including Yellow PagesTM directories, YellowPages.caTM, and Canada411.caTM. YPG is indirectly held by Yellow Media Inc. (TSX:YLO.UN). For more information, www.ypg.com.

About 411.ca

411.ca Canada’s Local Search Engine(TM), is the most visited pure online local search engine in Canada. Each month over 2 million Canadians use 411.ca to connect with businesses and individuals in their community. Through cost-effective advertising programs that drive sales and maximize brand exposure, 411.ca helps businesses of all sizes to grow and prosper. Currently the site features over 1.5 million basic, Owner Verified(TM) and premium local business listings. 411.ca is owned and operated by 411 Local Search Corp., a privately-held Canadian company with offices in Toronto and Montreal. For more information and other facts visit www.411.ca.

For more information, please contact
Media
411.ca
Harry Battu
1-866-411-4411 ext.920
hbattu@411.ca

or

Yellow Pages Group
Media
Annie Marsolais
514-934-4016

or

Yellow Pages Group
Investor Relations
Anne-Sophie Roy
514-934-2828