411.ca(TM), Canada’s Local Search Engine(TM), is defying industry trends by generating steady monthly growth in online traffic over the past five months.  411.ca’s popularity among Canadians continues to climb and has resulted in a 10% market share gain over competitors in the online local search space.  The trend is expected to continue this year, as more and more Canadians switch to 411.ca.  411.ca is used by over 2.5 million Canadians each month.  With a simple and friendly user interface, 411.ca enables visitors to find local businesses and individuals more easily and quickly.

“411.ca understands local search should be simple and easy to use,” said Stephen K. Curry, President and Chief Executive Officer at 411 Local Search Corp.  “We have been committed from day one in developing and improving our search technology so that Canadians are able to find local businesses and individuals quickly and accurately.”

411.ca features over 1.5 million basic and premium local business listings and is the only local search engine in Canada to provide consumers with the simplicity of a single search box.  With intuitive keyword filters and category options, users get fast access to relevant information.

411.ca’s traffic has grown by over 12% from January 2010 to April 2010.  411.ca has a reach of more than 2.5 million unique Canadian visitors who visited over 4.5 million times in April 2010.  (Source: comScore Media Metrix, April 2010).

About 411.ca

411.ca™ Canada’s Local Search Engine™, is the most visited pure online local search engine in Canada. Each month over 2 million Canadians use 411.ca to connect with businesses and individuals in their community. Through cost-effective advertising programs that drive sales and maximize brand exposure, 411.ca helps businesses of all sizes to grow and prosper. Currently the site features over 1.5 million basic and premium local business listings. The 411.ca brand and domain name are owned by Yellow Pages Group (YPG). 411.ca is operated by 411 Local Search Corp., a privately-held Canadian company with offices in Toronto and Montreal. For more information and other facts visit www.411.ca.

* * *

For additional information: 411.ca

Harry Battu

Manager, Marketing & Public Relations

1.866.411.4411 Ext.920

411.ca(TM), Canada’s Local Search Engine(TM) , and Pivotal Payments, a leading provider of merchant services, announced today a strategic business relationship that will allow 411.ca customers to save money on point-of-sale terminals and credit card processing services. Pivotal merchants will receive a special promotional offer for advertising on 411.ca. 411.ca is used by over two million Canadians and generates 13 million queries for local businesses each month.

Pivotal Payments will offer all new merchants three months of free, enhanced listings, on 411.ca through the highly popular and successful Owner Verified™ program. The program gives business owners preferential listing placement in online search results on 411.ca. Pivotal merchants who continue to advertise after the promotional period will also receive an additional savings of $100 from 411.ca that can be applied to either a enhanced listing or premium listing. 411.ca will also be offering its customers an introductory discount on payment processing services from Pivotal Payments.

“411.ca is committed to offering business owners products and services that simplify their day to day operations and increase their visibility in local markets,” said Stephen K. Curry, President and Chief Executive Officer at 411 Local Search Corp. “This partnership will provide our customers with additional savings in this challenging economic environment.”

“It’s always nice to see partnerships that benefit hard-working Canadian business owners,” said Philip Fayer, President and CEO of Pivotal Payments. “This program adds value to businesses of all sizes by providing them increased online exposure at an affordable price.”
Existing 411.ca and Pivotal Payment customers will receive further details on the relationship in the coming weeks.

About 411.ca
411.ca™ Canada’s Local Search Engine™, is the most visited pure online local search engine in Canada. Each month over 2 million Canadians use 411.ca to connect with businesses and individuals in their community. Through cost-effective advertising programs that drive sales and maximize brand exposure, 411.ca helps businesses of all sizes to grow and prosper. Currently the site features over 1.5 million basic, Owner Verified™ and premium local business listings. The 411.ca brand and domain name are owned by Yellow Pages Group (YPG). 411.ca is operated by 411 Local Search Corp., a privately-held Canadian company with offices in Toronto and Montreal. For more information and other facts visit www.411.ca.

About Pivotal Payments
Pivotal Payments is a leading merchant services provider with offices across North America. The company provides a full suite of merchant services to small and mid-sized retail businesses, mail order/telephone order merchants, e-commerce, chain stores, franchises, restaurants and dealerships. Services include credit & debit card processing, electronic check conversion, Internet merchant accounts, cash-advance programs, loyalty/gift card programs as well as terminal management solutions.

Pivotal Payments is a privately held company.

Company and product information are available at www.pivotalpayments.com.

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For further information:
411.ca
Harry Battu
Manager, Marketing & Public Relations
1.866.411.4411 Ext.920

Yellow Pages Group (YPG) and 411 Local Search Corp., operator of 411.ca(TM), announced today that they have signed an agreement under which terms YPG will purchase the 411.ca brand and domain names and acquire an ownership interest in 411 Local Search Corp. The agreement will further enable both companies to leverage the online traffic between YPG’s leading Canada411.ca(TM) and YellowPages.ca(TM) properties, and 411.ca, a fast-growing online directory. This agreement that unites two of Canada’s largest local search engines will provide enhanced online reach for advertisers and a greater experience for users.

“We are continuing to expand our reach, making it simple and easy for businesses to attract customers locally through our continually growing network of properties,” said Stephane Marceau, Chief Marketing Officer at Yellow Pages Group. “With the acquisition of the 411.ca trademark, we gain a top-of-mind brand, reinforcing our leadership position as the destinations where people go to find the businesses, products, people and places that they are looking for.”

411.ca has grown to attract close to 10% of online users, generating 13 million queries for local Canadian businesses each month. The addition of the 411.ca site will add approximately one million unduplicated unique visitors to YPG’s network reach.

“We are very excited to establish this relationship with Yellow Pages Group,” said Stephen K. Curry, President and Chief Executive Officer at 411 Local Search Corp. “Canadian businesses want results from their advertising programs that have a measurable impact on their bottom line. This deal will allow us to develop new programs and tools that will help 411.ca advertisers attract even more clientele.”

Under the agreement, 411 Local Search Corp. will have an exclusive license to use the 411.ca trademark until YPG purchases the balance of outstanding shares in the company within approximately three to five years. YPG intends to close this transaction in early March 2010, subject to certain conditions, including the approval by 411 Local Search Corp. shareholders. Alexander Capital Group acted as exclusive financial advisor to YPG on this transaction.

About Yellow Pages Group

Yellow Pages Group (YPG) is Canada’s leading performance media and marketing solutions company. The Company brings consumers and businesses together locally through its network of print, digital and mobile properties. YPG enables consumers to make smarter decisions, helping people find what they need wherever and whenever. The Company partners with businesses to build successful marketing and lead generation programs, helping them grow their business. YPG owns and operates some of Canada’s leading properties and publications including Yellow PagesTM directories, YellowPages.caTM, and Canada411.caTM. YPG is indirectly held by Yellow Media Inc. (TSX:YLO.UN). For more information, www.ypg.com.

About 411.ca

411.ca Canada’s Local Search Engine(TM), is the most visited pure online local search engine in Canada. Each month over 2 million Canadians use 411.ca to connect with businesses and individuals in their community. Through cost-effective advertising programs that drive sales and maximize brand exposure, 411.ca helps businesses of all sizes to grow and prosper. Currently the site features over 1.5 million basic, Owner Verified(TM) and premium local business listings. 411.ca is owned and operated by 411 Local Search Corp., a privately-held Canadian company with offices in Toronto and Montreal. For more information and other facts visit www.411.ca.

For more information, please contact
Media
411.ca
Harry Battu
1-866-411-4411 ext.920
hbattu@411.ca

or

Yellow Pages Group
Media
Annie Marsolais
514-934-4016

or

Yellow Pages Group
Investor Relations
Anne-Sophie Roy
514-934-2828

December 17, 2009

Steve Curry proud to carry Olympic Torch

Steve Curry, President & CEO of 411.ca carried the Olympic Torch through the Town of Whitby, on Day 49 of the Olympic Torch Relay.  With hundreds of people cheering him on in sub-zero temperatures, Steve displayed great enthusiasm and pride, as he closed the torchbearer ceremonies for the Town of Whitby in a crowd of cheerful smiles.

Steve continued to show his Olympic spirit by making appearances with the Torch in Ajax and Pickering, taking pictures with hundreds of Olympic supporters.

Day 49 will see stops in Ajax, Pickering, Markham, Richmond Hill, Thornhill and Toronto.  The flame, lit in Greece about two months ago, will continue making its way west in time for the February opening of the Vancouver 2010 Games.