When I think of the word “branding”, I think of logos, websites, and business cards. A brand is what I, as a consumer, see and buy. But it’s more than just a fancy design—it’s the … [Read more]
Online Marketing Made Easy
How to: Use Social Media to Get Customers
Posted on August 19th, 2011
With the rise of social sites like Facebook, Twitter, and LinkedIn, it’s not a surprise that businesses are jumping on the social media bandwagon. But social media engagement is more than just signing up for … [Read more]
3 Social Media Blunders Your Business May be Committing
Posted on August 10th, 2011
All companies make mistakes. But a blooper seen by millions comes at a high price. What’s high? According to a recent study, social media mistakes can cost big corporations an average of $4.3 million. A … [Read more]
Business Tip: Top Small Business Trends for 2011
Posted on January 12th, 2011
The way Canadians do business is changing in 2011, say experts, and it could be time for you to get on board. If you aren’t already, start pouring a little more time and energy (not … [Read more]
Small Business Tip: Your Business Needs Friends
Posted on December 16th, 2010
A lot of what we experienced in high school can be applied to small business.
Remember when your classmates would run for school president or there was a petition making the rounds about a topic that … [Read more]